SportDriven
Overview
Region: East
Reach: International
Sport: Basketball
Sponsor Media Benefits: Local TV coverage
Sponsor Business Benefits: Discounted tickets
Sponsor Brand Benefits: Official product/service status
Opportunity: Event
Price: £5000 - £9999
Coinside with information provided: 1 month
Details
How would you like to integrate several marketing solutions to your target audience in one short period of time including;
naming rights (event and MVP award)
event stand space
email marketing
social media coverage
local, national and european PR
website branding and links
event branding
promotional giveaways
It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. Uncertain consumers need the reassurance of known brands.
WHAT: Barking Abbey Academy Euroleague Basketball Junior Classification Tournament (part of the Nike International Junior Basketball Circuit)
WHERE: Goresbrook Leisure Centre, Dagenham
WHEN: 18th – 20th February 2010.
WHY WOULD I WANT BECOME INVOLVED? WHATS IN IT FOR ME?
* Coverage locally, nationally and throughout Europe
* Not only accesses the student market but also the rest of the family through their event attendance and direct promotion to the parents of school pupils.
* A dedicated event website which will be branded to ensure best marketing use is made for partners.
* Event naming rights – widespread coverage involving your company name in every mention as the XXXXXX Euroleague Basketball Junior Classification Tournament (or similar) and/or the XXXX MVP Award.
* Opportunity to be involved in the pre-event training camp for 10-13 year old local children (marketed through School Sport Partnership and Sports Development Team)
* Local press coverage in the Barking and Dagenham Post, Newham Recorder and Barking and Dagenham Recorder.
* Website coverage on Barking Abbey Basketball (www.abbeybasketball.com), Euro League (http://www.euroleague.net/events/nike-international-junior-tournament/main-page) and other leading basketball sites in Europe.
* Access to a VIP area.
* Opportunities where you can showcase via exhibition space in the venue, give out free product/promotional items and run adjoining events to best use the event as a key marketing tool.
* To add to the marketing of the event there will a Social Media presence through Facebook, Twitter and YouTube which will run for the event and run into the ongoing presence of Abbey Basketball.
* We are looking at enhancing the message by partnering with local teams such as West Ham United, Dagenham & Redbridge, Fulham FC and Arsenal FC.
* The school will be the major market for the event and messages to all children, parents and staff will be passed on through emails, school mentions, newsletters and posters. The sports centre at which the event will be run will also be used to highlight the event.
ABOUT THE EVENT....
The newest entry on the Nike International Junior Tournament circuit takes the qualifying challenge off the European mainland to the United Kingdom. The Barking Abbey Academy Euroleague Basketball Junior Classification Tournament will be held February 18th to 20th in the northeast London suburb of Dagenham.
This new tournament, to be played entirely at the Goresbrook Leisure Centre in Dagenham, has already attracted a truly international cast of talent, with eight teams from eight countries joining the hosts, Barking Academy. One of those teams, Union Olimpija of Slovenia, reached last year's final round in Berlin, too.
The other visitors to London in mid-February will be USK Future Stars Prague of the Czech Republic, Khimki Moscow Region of Russia, Kyiv of Ukrain, Lauretana Biella of Italy, Le Mans Sarthe Basket of France, Maccabi Electra Tel Aviv of Israel and Zadar of Croatia.
On May 9, 2010 a new champion will be crowned at the Palais Omnisports de Paris Bercy merely hours before the two best teams in Europe take the same court for the final game in the Euroleague Basketball Final Four. The winner in Paris will not only be crowned as the new European junior champions, but will also qualify for next summer's 2010 Nike Global Challenge tournament in Portland, Oregon, U.S.A.
